Getting the message across - electronically (click here for weblink)

A COMPANY wanting to install the first electronic advertising billboards in Luton is hoping to get the green light from council officials.

The scheme, submitted by LED–Advert, would see two giant screens, measuring 10ft high and 20ft wide, installed near major roads leading in to the town centre.

If approved the billboards would show only static images and would not distract the attention of drivers or pedestrians at the proposed sites off Cardiff Road and Telford Road.

Electronic screens are seen as a logical replacement of traditional billboards, and the company believe they offer greater flexibility for local businesses as well as a chance for the Highway Authority to display helpful advice for drivers.