Kindle and Blackberry attracting more searches than iPhone 4

KINDLE and Blackberry have overtaken Apple’s iPhone 4 as the most popular online search for consumer electronics in the UK.

According to latest research from independent digital marketing agency Greenlight, over 13 million web-based searches were conducted for electronic goods in February.

In their Brown Goods Sector Report - Issue 11, Greenlight looked at UK search behavior covering audio and accessories, cameras and camcorders, PCs, laptops and tablets, phones and accessories, and TVs and DVD players.

It found Amazon's Kindle was the most queried consumer electronics term, attracting 823,000 searches, followed by Blackberry with 673,000, while 'iPod' was searched 301,000 times.

Curiously, it also noted that although not out on the market, 450,000 searches were conducted for 'iPhone 5' compared to 368,000 for 'iPhone 4s'.

In all more than 7 million searches were made for PC and laptops, accounting for an overall share of 54%, while queries for phones and mobile accessories enjoyed a 26% share, with Nokia, Sony Ericsson and HTC all making the top 10.

In terms of searchs for TVs and DVD players, just 800,000 were conducted in February 2012. The search for ‘TV’ was queried 110,000 times, accounting for 14% of the whole subsector. 'Samsung TV' amassed 5% of the share in second place, with ‘3d TV’ coming third with 4%.